Presenting prime time advertising,
courtesy of Lee Magazine
Prime time? From a magazine?
Yep, no kidding.
Lee Magazine can put you in touch with your most important customers in a way no other ad vehicle in the region can match. That’s because we’re a Public Place Magazine, part of a new nationwide
trend advertisers and readers love.
Being a Public Place Magazine means we’re free, and easy to find. Look for us in doctor’s offices, hair salons, spas — anywhere women gather with a little time on their hands.
Why does that matter to you? Because Public Place Magazines take advantage of your customers’ desire to make the most of their time. A study by Time Magazine and MediaEdge.com showed that 85 percent of 5,000 peoplepolled said they didn’t mind waiting if there are magazines available. Finding good, entertaining reading in a waiting room transforms tedium into a moment of “me” time for prospective customers. It may be the only time all day with no ringing phones, no coworkers, no diapers to change, and no meals to fix. Imagine capturing this oasis in a customer’s day, and gaining her undivided attention. That’s what we offer.
Public Place Magazines bring results. According to that same study, more than 90 percent of the readers of Public Place Magazines take action based on both the advertising and editorial content of the magazines they read.
Another study makes this news even better. Conde Nast followed readership of three publications for six years and found that newsstand magazines capture four readers per copy. Public Place Magazines capture 30. That’s nearly eight times better than the traditional magazine, eight times more shoppers reading your advertisement in every single issue, and eight times more women reading in a moment of forced leisure — a period free of work or home distractions.
How’s that for prime time?
So join us in the waiting room. You’re going to be the center of attention.
It’s prime time baby. Get ready to love it.